Media, data & the details
A 5,000-contact media database built in SQL and Python, and the 25+ gaming placements that came out of it.
How it actually went.
The context
At Big Games Machine, I worked across gaming media research, outreach and reporting.
What I noticed
Useful stories often start with careful research and well-organised information.
What I did
I designed a database of more than 5,000 media contacts using SQL and Python, while researching competitors across PC, mobile, console and VR and contributing to social media audits.
What happened
Targeted outreach through the database and CRM systems turned research into coverage across gaming publications.
What I learned
A good system makes creative work easier to do well.
What comes next
That connection between research, information and storytelling has stayed with me.
Good things often start with a conversation.
Have a question, an opportunity or a wonderfully complicated problem? I'd love to hear it.
